About me

I'm Grace, the founder of RUCKUS. I started out as an architect, completing a Master of Architecture and spending five years in practice before shifting into a more creative role.

That move led me to head up the Ladies Love Country social platform, where I grew our audience from zero to 85,000 followers in just 12 months, using organic content only. No paid ads, just strategy, storytelling and consistent, quality content.

Today I work with businesses and brands to build content and social media marketing strategies that actually perform, and I produce the content to bring them to life.

My architecture background shapes how I work: receiving a site, analysing constraints and opportunities and then putting creative and analytical thinking into practice.

Outside of work, I'm a massive adventurer. You'll find me skiing, backcountry touring, hiking and camping, or travelling to Western locations to interview country music artists.